{"id":101,"date":"2026-05-05T17:43:20","date_gmt":"2026-05-05T17:43:20","guid":{"rendered":"https:\/\/swilliams.bitweb1.nwtc.edu\/webmgmt\/?p=101"},"modified":"2026-05-05T17:43:20","modified_gmt":"2026-05-05T17:43:20","slug":"recommendation-2-improve-high-traffic-pages","status":"publish","type":"post","link":"https:\/\/swilliams.bitweb1.nwtc.edu\/webmgmt\/nwtc\/stem\/recommendation-2-improve-high-traffic-pages\/","title":{"rendered":"Recommendation 2: Improve High-Traffic Pages"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Based on the Pages and Screens report, some pages on the NWTC website are getting much more traffic than others. The homepage had 172,201 views, the Account\/Login page had 76,923 views, and the Current Students page had 50,223 views. The Programs and Degrees page also had 38,800 views, which shows that visitors are actively looking for program information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since these pages are already getting a lot of traffic, NWTC should make sure they are clear, updated, and easy to use. These are likely pages that students, prospective students, and visitors rely on often, so they should have strong navigation, working links, and clear next steps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My recommendation would be for the marketing team to regularly review these high-traffic pages and make sure important actions, like finding programs, logging in, viewing courses, or enrolling, are easy to complete.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"490\" src=\"https:\/\/swilliams.bitweb1.nwtc.edu\/webmgmt\/wp-content\/uploads\/2026\/05\/Screenshot_5-5-2026_115417_analytics.google.com_-1024x490.jpeg\" alt=\"\" class=\"wp-image-102\" srcset=\"https:\/\/swilliams.bitweb1.nwtc.edu\/webmgmt\/wp-content\/uploads\/2026\/05\/Screenshot_5-5-2026_115417_analytics.google.com_-1024x490.jpeg 1024w, https:\/\/swilliams.bitweb1.nwtc.edu\/webmgmt\/wp-content\/uploads\/2026\/05\/Screenshot_5-5-2026_115417_analytics.google.com_-300x144.jpeg 300w, https:\/\/swilliams.bitweb1.nwtc.edu\/webmgmt\/wp-content\/uploads\/2026\/05\/Screenshot_5-5-2026_115417_analytics.google.com_-768x368.jpeg 768w, https:\/\/swilliams.bitweb1.nwtc.edu\/webmgmt\/wp-content\/uploads\/2026\/05\/Screenshot_5-5-2026_115417_analytics.google.com_-1536x735.jpeg 1536w, https:\/\/swilliams.bitweb1.nwtc.edu\/webmgmt\/wp-content\/uploads\/2026\/05\/Screenshot_5-5-2026_115417_analytics.google.com_-1568x751.jpeg 1568w, https:\/\/swilliams.bitweb1.nwtc.edu\/webmgmt\/wp-content\/uploads\/2026\/05\/Screenshot_5-5-2026_115417_analytics.google.com_.jpeg 1763w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Based on the Pages and Screens report, some pages on the NWTC website are getting much more traffic than others. The homepage had 172,201 views, the Account\/Login page had 76,923 views, and the Current Students page had 50,223 views. The Programs and Degrees page also had 38,800 views, which shows that visitors are actively looking&hellip; <a class=\"more-link\" href=\"https:\/\/swilliams.bitweb1.nwtc.edu\/webmgmt\/nwtc\/stem\/recommendation-2-improve-high-traffic-pages\/\">Continue reading <span class=\"screen-reader-text\">Recommendation 2: Improve High-Traffic Pages<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[18],"class_list":["post-101","post","type-post","status-publish","format-standard","hentry","category-stem","tag-project6","entry"],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/swilliams.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/posts\/101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swilliams.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swilliams.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swilliams.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/swilliams.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/comments?post=101"}],"version-history":[{"count":1,"href":"https:\/\/swilliams.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/posts\/101\/revisions"}],"predecessor-version":[{"id":103,"href":"https:\/\/swilliams.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/posts\/101\/revisions\/103"}],"wp:attachment":[{"href":"https:\/\/swilliams.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/media?parent=101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swilliams.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/categories?post=101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swilliams.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/tags?post=101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}