Tag: project6

Based on the Pages and Screens report, some student-focused pages are getting a lot of views but have shorter engagement times. The Current Students page had 50,223 views, but the average engagement time was only 15 seconds. The Account/Login page had 76,923 views with an average engagement time of 25 seconds. Since these pages are… Continue reading Recommendation 4: Improve Engagement on Student-Focused Pages

Based on the Tech Overview report, visitors are using a mix of operating systems to access the NWTC website. Windows had 102K active users, Macintosh had 52K, iOS had 28K, and Android had 22K. This shows that people are using both desktop and mobile devices to visit the site. Because visitors are accessing the site… Continue reading Recommendation 3: Optimize for Common Devices & Browsers

Based on the Pages and Screens report, some pages on the NWTC website are getting much more traffic than others. The homepage had 172,201 views, the Account/Login page had 76,923 views, and the Current Students page had 50,223 views. The Programs and Degrees page also had 38,800 views, which shows that visitors are actively looking… Continue reading Recommendation 2: Improve High-Traffic Pages

Based on the Traffic Acquisition report, Direct traffic and Organic Search are bringing the most visitors to the NWTC website. Direct traffic had 161,104 sessions, which was about 44.97% of the total traffic. Organic Search was next with 101,612 sessions, or about 28.37%. Because these two sources make up such a large part of the… Continue reading Recommendation 1: Support Direct & Organic Search Traffic